Project: Westpac AFS Digital and Online Transformation Project - Authenticated Sales Pathway
// CUSTOMER NEED // Our research showed that customers want alerts and messages tailored to their needs and preferences to help improve their financial position. They do not want the messaging to interrupt their primary task but want a way of 'service', whereby the customer is presented with the message at right point in time in a seamless way. // OBJECTIVE // Communicate alerts and messages that offer additional customer value by way of tailored messaging presented in a seamless fashion. // SOLUTION // Next best action (NBA) is a communication presented to a customer which is relevant, targeted and contextual. NBAs foster deeper customer relationships by building good will. They are an example of 'sales through service', whereby the customer is presented with a simple, helpful and personal message that offer customer value. // Document LINK http://1drv.ms/1PV3iyw
Project: Online Banking Targeted Messaging Landing Page Design Template - Desktop
// PROJECT NEED // A gentle nudge in the right direction through clarity of communication at a glance with strong call to actions and easy next steps. // DESIGN CHALLENGE // Design a slick template with content that is easy to scan and digest with clear call to actions and easy next steps. // SOLUTION // Applied good design practice of 'less is more' to design the template and based it on the capabilities of the GEL guidelines with executional flexibility.
Project: Online Banking Targeted Messaging - Mobile Landing Page Design Template
// Responsive Template // Mobile - Marketing Message
A Walk-through of My UX Design Process
I'm using a real project to walk you through the design process/approach I use in my work without divulging information on the project findings or outcomes to protect IP // PROJECT CHALLENGE // “How can we “the service provider†drive customer innovation in mobility to create deep and enduring customer relationships? What do we want to be? What do the youth of today want us to be?†APPROACH > METHOD > OUTPUT // 1. // RESEARCH – Discover areas of opportunity through Market research and Consumer Analysis > Method – Market and Competitor research and Demographic Survey study // 2. // ANALYSIS – Synthesis into focus areas; Identify gaps; Key areas of frustration; Patterns of use; Human behaviours and habits > Method - Design for Personas; Affinity exercise; Card sorting; Design workshops > Output – Survey report and Vision development // 3. // VALIDATION – Confirm core design needs through Quantitative/Qualitative research > Method - Mobile Diary Study and 1:1 Interviews > Output - Mobile Diary Study and Analysis Report // 4. // CONCEPT DEVELOPMENT – Develop design prototypes > Method - Concept sketchathons; Prototype iterations; Collaboration with strategy and digital team stakeholder > Output – Storyboard and Prototype with full study report.
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UX Design
Customer Need // Objective // Design Solution
UI Design and Branding
Design and Functional Requirements // Accessibility // Usability // UI Components // Branding
Visual Design
Enhancing Content and Function // Engaging users // Managing Brand Integrity // Creating Sales Opportunities
