UI Design and Branding

Design and Functional Requirements // Accessibility // Usability // UI Components // Branding

www.westpac.com.au/

UI Design and Brand Integrity of Westpac Group Websites

I manage the delivery of multi-brand strategy for the Westpac Group websites. My role is to ensure a consistent, positive brand experience across the site by promoting user centered design solutions across a multi-disciplinary digital team, develop brand style guide and website guidelines and deliver UI assets for web/mobile to maintain the Group brand strategy. // SAMPLE DOCUMENT // (This document is intended to demonstrate the direct correlation a consistent UI has on a positive brand experience and provides direction on the over-arching branding of the service, naming usage, logo specifications and usage // LINK // http://1drv.ms/1O6DNvH

ICONS

These icons are created to be part of the visual language library and used in all Westpac user interfaces. The use of icons is intended to communicate common banking terms in the user interface.

Financial Planning App - Fact's & Figures

// PROJECT // Managed the visual design delivery of the app, using screen flow diagram and excel spreadsheet with a quick turnaround time of one week. // DESIGN CHALLENGE // Clean design with ease of interaction and on brand that will allow the dev team to build very quickly for the business. // SOLUTION // Strong focus on functional design with a light aesthetic touch, keeping it on brand. // LINK // http://www.windowsphone.com/en-au/store/app/westpac-facts-figures/c4b06ec5-0d1c-4b1a-bf1e-ffc766bc19b4

St. George Microsite template design

// PROJECT // Managed the delivery of UI component designs - Nav tabs, Display Rate Panel, Buttons, Modal, Content Panel, Lists, Banner etc.

Westpac Global Currency Card Portal

https://gcc.westpac.com.au/login // PROJECT // Delivered the branding and visual design for the portal.

Westpac Flexi Loan Microsite Design

// PROJECT // Supported the delivery of online digital campaign through design and development of campaign visual assets - nav tabs, cta panel, layout hierarchy and banner design.

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UX Design

Customer Need // Objective // Design Solution